Resume
I am an experienced designer and marketing professional with years of expertise in visual design, digital marketing, and brand management. I have a proven track record of increasing customer engagement by 20% within 90 days. I’m skilled at managing multiple design projects, enhancing brand identity, and executing successful digital ad campaigns.
Work Experience
MLSListings Inc. | Sunnyvale, CA
Marcom Administrator
April 2022 - August 2023
Designed visually compelling and innovative digital ad designs to reflect the most recent product release, reaching the target audience and increased customer engagement by 25% within six months.
Elevated social media engagement on Facebook, Instagram, Twitter and LinkedIn by enhancing brand identity & design quality, leading to a 26% increase in client campaign performance.
Executed email marketing strategy, resulting in consistent and compelling communication with 17,000+ subscribers about real estate news and products, contributing to increased brand awareness and engagement.
Managed multiple design projects simultaneously, prioritizing tasks and meeting deadlines with a high level of accuracy, resulting in improved workflow and timely completion of projects.
Nomad Distilling Co. | Williamsport, PA
Marketing & Brand Manager
November 2017 - June 2020
Developed all new Brand Identity as Nomad Distilling Co. including all product labels, food labels & branded merchandise, which increased sales 150% for 8 weeks upon it's release.
Conceptualized and executed visually compelling designs for digital and print materials resulting in a 20% increase in customer engagement.
Boosted brand awareness and increased customer engagement by coordinating and executing on-site and off-site events.
Created and executed all Digital, Email & Social Media Marketing aspects for this brand including a full e-commerce website
Sage Age Strategies | Montoursville, PA
Social Media & Email Marketing Manager
May 2015 - July 2018
Managed all Facebook Ad Campaigns specializing in audience building, brand awareness and reach for job recruitment, blog posts and community events
Effectively increased and expanded audiences on all social platforms and increased awareness of each Senior Living Community’s brand and services offered by 20% within 90 days of onboarding.
Streamlined operations by managing the writing department to ensure the blog schedule aligned with coordinating social media campaigns for maximum efficiency.
Programmed and produced Email Marketing campaigns daily using a variety of tools.
Education
Bachelor of Science (BS) in Graphic Design
Pennsylvania College of Technology
Graduated May 2013
Volunteer Experience
Williamsport Area School District
Board Member – Occupational Advisory Committee
October 2020 - Present
A local committee that guides the direction of our area's school district Graphic Arts program.
Williamsport Area Little League
Board of Directors – Marketing Manager
October 2019 - Present
I provide website and social media management, ad design and consulting.